We all see email personalization at work every day. Your inbox is sure to have marketing emails where you’re addressed by your first name. However, personalization goes much deeper than this, and it’s a key part of your email marketing campaigns. Here are five reasons why personalization is key to your email marketing. Table of…
We are firmly entrenched in an era of data where every day, a massive amount of it is generated every second for every single person. In such a data-centric time, where almost everything in the world depends on data, knowing how to harness it is like having the biggest weapon in your business arsenal. In…
For decades, techguru have promised that machine learning tools and AI would change the world, making all systems smarter, faster and overall better — and for the most part, this has been true. AI, when implemented properly, does tend to improve the system it is designed for. Yet, a lingering problem is that most businesses…
Think about how many distinct pieces of technology your business uses. As it turns out, “technology” is a really difficult-to-define concept. And, like breaking down matter into its component parts, segmenting commonly used business technology into its essential elements is much more difficult than it appears. Is your Google Workspace account a singular piece of…
