4 Ways To Work Smarter With Your Marketing Data

Marketers have known for a long time that customer data can improve service and performance. However, there have been several hurdles to prioritizing data-driven marketing over traditional approaches. For starters, data collection almost became a dirty word, with GDPR and the uncomfortable idea that customers and their activities were being tracked. A balance had to…

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The Benefits of Online Faxing for Companies

In an age where digital communication is paramount, companies are constantly seeking tools that bolster efficiency and security. Online faxing emerges as a robust solution that marries the traditional with the modern, offering a seamless way to manage documents. As businesses adapt to rapidly changing technologies, understanding how online fax services can enhance operations is…

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What Is Media Manipulation and How To Avoid It?

There was a 150% rise in social media manipulation tactics between 2017 and 2019, according to the Oxford Internet Institute. In a recent survey, more than 40% of respondents said that social media had facilitated divisiveness and foreign political intervention. Furthermore, we know that countries like Russia allocate huge sums of money yearly to misinformation…

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Deepfake Videos: Advances and Ethical Considerations

Deepfake technology advances creativity but raises serious ethical issues in media, privacy, and misinformation. Deepfake technology, powered by advancements in artificial intelligence (AI) and machine learning, has transformed the creation and manipulation of videos. This technology allows for generating highly realistic videos featuring individuals saying or doing things they never actually did. While this presents…

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Blockchain Technology And The Digital Economy

The digital economy involves the global network of all professional interactions, commercial transactions, and general economic activities which are supported with the use of ICT (information and communications technologies). The digital economy is simply an economy that is built with the use of digital tools and associated technologies. The digital economy involves a collection of…

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