When Flutterwave launched in 2016, Founder and CEO Olugbenga “GB” Agboola claimed he wanted to use the fintech platform to connect all of Africa via payments. Just a few years later, the goal that once seemed highly optimistic has started to feel a bit narrow. Far from only connecting Africa, Flutterwave appears on the verge…
Today, AI is a technology that is becoming more and more commonplace. Once futuristic and resembling science fiction, AI’s advanced machine learning software is being used by more and more people in everyday life today. AI systems use extensive behavioral algorithms to adapt themselves to needs and requirements, likes and dislikes. Based on a large…
Waste audits are an essential step for businesses aiming to improve their sustainability efforts and reduce operational costs. By analyzing the types and quantities of waste generated, companies can identify opportunities for waste reduction, recycling, and resource recovery. Waste audits not only help businesses comply with environmental regulations but also contribute to a more sustainable…
Financial institutions face a significant change with the adoption of ISO 20022, a global standard for financial messaging. Currently, more than 70 countries worldwide have made ISO 20022 a standard, and it’s expected that more and more countries will get on board by November 2025. The new standard aims to enhance efficiency and compliance by…
Pay-per-click (PPC) advertising is a great way of earning valuable real estate on search engine result pages. Once you win an ad for a keyword, you should start seeing an increase in traffic to your website. However, you need to make sure that people actually click on your ads if you want to beat your…
Mobile phones produce a significant amount of traffic. People spend 60% of their time interacting with web information on mobile devices rather than desktop computers. And as more people use smartphones to access the internet, having a mobile-friendly website is becoming increasingly vital for businesses. Developing a mobile marketing plan is critical for the success…
As a business, you always look for ways that you can expand the horizons of your business and bring in more new customers. What if you entered markets that didn’t even speak your language? You’d have a lot more customers! Table of Contents What is Content Management? What is Multilingual Content Management? When Should You…
In an era where data is not just an asset but a pivotal engine of growth, SQL (Structured Query Language) remains the cornerstone of data management and manipulation. SQL consulting services offer specialized expertise that helps businesses harness the full potential of their data, transforming raw information into valuable insights. Whether it’s optimizing database performance,…
One of the great things about social media advertising is that you can target your ads to very specific audiences. For example, you can create a custom audience of people who have visited your website and then use that data to create a lookalike audience on Facebook or Instagram. This allows you to target people…
Table of Contents The Enduring Appeal of Tangible Marketing Why Some Leaflets Stick Around (and Others Don’t) The Role of Design in Capturing Attention Emotional Triggers That Drive Engagement The Power of Personalisation Transforming Ordinary Leaflets into Memorable Keepsakes The Enduring Appeal of Tangible Marketing In an age where most marketing happens digitally, physical mail…
