Mobile phones produce a significant amount of traffic. People spend 60% of their time interacting with web information on mobile devices rather than desktop computers.  And as more people use smartphones to access the internet, having a mobile-friendly website is becoming increasingly vital for businesses.  Developing a mobile marketing plan is critical for the success…

One of the great things about social media advertising is that you can target your ads to very specific audiences. For example, you can create a custom audience of people who have visited your website and then use that data to create a lookalike audience on Facebook or Instagram. This allows you to target people…

Whether you’re a small business that’s barely outgrown its first pair of shoes or if you’re a small business that has so far clocked multiple milestones, using SEO services is necessary to each type for a various number of reasons. Making your business optimised for search engines and other purposes could incrementally improve your growth…

At this point, it’s a foregone conclusion that content marketing just flats out works. There’s too much evidence supporting this fact. It results in better engagement, search engine results, and on average costs 62% less than outbound marketing. What is it about content marketing that makes it so effective? There are 200 million people who…

In today’s digital age, local search engine optimization (SEO) has become an essential strategy for businesses with multiple locations. Local SEO tactics help improve visibility in search engine results, increase website traffic, and drive foot traffic to physical stores. Table of Contents Local SEO Tactics for Multiple Business Locations Optimize Business Listings and Citations Develop…

While there are many tools marketers can use to promote their brand, one of the most effective is user-generated content (UGC). But what exactly is UGC, why is it the most effective tool when marketing your business and what are some ways to encourage people to create content for your brand? Let’s talk about it….

The growth and importance of Meta is something that should be studied in Business 101. From initially being just a social networking site to a business platform, Meta has ascended past just being a place for entertainment, and we love it! Meta’s ability to stay relevant to the times is rooted in their understanding of…

When you are a website owner, it’s important to have as many people visiting your page as possible. After all, the more people visit your website, the higher the chance of people wanting to purchase whatever you have to offer, resulting in more money for your business. That’s why it’s important to make sure that…