As a business owner, you need to be on top of all the information you can get about your target audience. With the benefit of technology, it’s possible to target even an individual customer out of thousands, based on certain observations, analyses, and information you have on them. While marketing studies have evolved by leaps…
As a small business owner, do not underestimate the immense power of video content. It can be transformative for your business in the early stages, particularly when paired with a well-strategized YouTube marketing campaign. In this article, we’re going to share 5 tips for creating awesome YouTube content and how to benefit from the platform…
Real estate agents are always in search of new methods of lead generation, as this is the core requirement to run a successful real estate business. Finding prospective clients becomes more challenging if you are a newly licensed realtor. Although you might get a share of leads from the brokerage that you work with, it…
If you have many people working for your marketing agency, you need a project manager. A project manager ties everything together and makes sure the whole team is working efficiently. A project manager has to understand the big picture, not merely the small details. They need to make sure everything gets done on time and…
B2B sales and marketing have traditionally taken place offline. However, as buyers’ attitudes change, more B2B companies are discovering the power of eCommerce to spread the word about their products and increase revenues. As a consequence, B2B-focused eCommerce platforms are in high demand. An eCommerce platform’s features can dictate your business’s fortunes. Customers increasingly spend…
Online shopping is one of the most palpable positives of e-commerce from the merchant’s perspective, open 24/7/365 days where the whole world is your recreational area. Some of the most reliable e-commerce websites have melted barriers, and even before you realize it the things from distant places are delivered right at your doorstep and Amazon…
If you want your business to grow without necessarily increasing your marketing budget, then you must write SEO-friendly content. SEO-optimized websites with solid authority and good backlinks tend to rank high in search engines. If your website ranks high, you will get more clicks, likes, and shares. However, creating SEO-friendly content is not that easy;…
Finding customers is one of the top challenges that young entrepreneurs face around the world. But most of them don’t know that there exists a “Holy Grail” that can keep on bringing customers for their business. SEO is (not a) hidden artifact that can turn your business into a success in no time. SEO, short…
Generally, email marketers recommend the double opt-in method for established businesses that want to maintain the hygiene of the email list going forward. On the other hand, small businesses are advised to use single opt-in as it has less friction and helps in growing the subscriber bases. But, nowhere it says that it is compulsory…
Email marketing is a fundamental part of marketing strategy for many businesses. The channel has proven itself as a strong way to reach consumers directly and has been a key player in marketing efforts over the last few decades. For businesses refining their email marketing approach, it’s crucial to make room for evaluation. Reviewing analytics…
