If your business has an online wing dependent on producing consumable content such as blog posts, videos, or podcasts, you may have considered outsourcing it to contractors, freelancers or professional third parties. This can be an efficient and effective move: hiring experts in a certain field is rarely a bad move. That said, there are…
LinkedIn is one of the largest and popular professional networks in the world. And so, it’s easy to see why it will be the primary source for many recruiters and marketers to look for leads, prospects and talents alike. To reach out and start a conversation, the emails of these professionals are needed, but most…
Your blog is about to go live, but you have no idea where to start. You know that coming up with quality content takes time because it’s not just enough to slap together a few words without any structure. Luckily, there are apps available for all operating systems that can help make your life easier…
In today’s digital age, where websites and online platforms dominate the business landscape, link building has become an essential skill for marketers and website owners. The ability to attract high-quality links to your website can significantly impact your search engine rankings and drive organic traffic. In this article, I will delve into the art of…
At this point, it’s safe to say that over 99% of all active internet users have made a search query in Google’s search engine, but how is a search query actually born and what is it? To start, every search query will have a need that must be satisfied, an action that should be carried…
If you look around yourself, you will find oh-so-many phones, tablets, and laptops around you. Every second, a new “ping” hits the phone. While it could be a message, it could be a notification too. “You have received a mail” Someone right there has sent a digital marketing campaign your way! Digital marketing is the…
For newbies or seasoned digital marketers alike, it’s essential to stay updated with the latest digital marketing trends. Every year, various shifts and progress can be observed in the market. And to stay in the loop, there are plenty of online resources you can refer to. You can learn from different kinds of media like…
Pay-per-click (PPC) advertising is a great way of earning valuable real estate on search engine result pages. Once you win an ad for a keyword, you should start seeing an increase in traffic to your website. However, you need to make sure that people actually click on your ads if you want to beat your…
Mobile phones produce a significant amount of traffic. People spend 60% of their time interacting with web information on mobile devices rather than desktop computers. And as more people use smartphones to access the internet, having a mobile-friendly website is becoming increasingly vital for businesses. Developing a mobile marketing plan is critical for the success…
As a business, you always look for ways that you can expand the horizons of your business and bring in more new customers. What if you entered markets that didn’t even speak your language? You’d have a lot more customers! Table of Contents What is Content Management? What is Multilingual Content Management? When Should You…
