Phishing scams are one of the most popular ways hackers steal your information or bypass your security devices. Phishing is the act of sending an email that seems like it came from someone you know but comes from a hacker who has hacked into that person’s account. The email will usually contain some type of…
What can a reliable ORM service do to help a business deal with what every customer has to say about a product or a service? Online reviews have been a major source of information for many businesses in determining the next best step to improve aspects of their business that need to be focused on. …
Generally, email marketers recommend the double opt-in method for established businesses that want to maintain the hygiene of the email list going forward. On the other hand, small businesses are advised to use single opt-in as it has less friction and helps in growing the subscriber bases. But, nowhere it says that it is compulsory…
Everyone wishes to make their way to the first page of local search engines. Whenever a potential customer types the service you offer, you want to be among the first few on the list. But how is that possible? Only producing the best products and services won’t fetch you this, and this is what makes…
If you’re a business owner, you’ll know the value of good marketing, you’ll know the value of hiring the right people, and you’ll know the value of connecting with your target market. However, you might not be quite so aware of the value of SEO. There are many myths and half-truths revolving around the subject,…
Nowadays, it is hard to find someone who doesn’t use the internet to find their local business, and according to the data, 86.66% of web users use Google. Therefore, utilizing Google’s tools for businesses like “Google My Business” is vital for any businesses’ marketing. Google My Business (GMB) is a free, very simple to use…
When you are a website owner, it’s important to have as many people visiting your page as possible. After all, the more people visit your website, the higher the chance of people wanting to purchase whatever you have to offer, resulting in more money for your business. That’s why it’s important to make sure that…
If you are running an online store, you will want to achieve as many sales as possible. Even a store that is already doing well could probably still be doing better if certain improvements were made. These improvements might prove to be quite complex and best left to the seasoned experts. Sometimes, however, they can…
One of the best things about the internet is the instant access it gives us to products and goods. In just a few clicks, we can purchase original, handmade crafts from all over the world or artisanal coffee direct from small-batch producers. We can also research online and find unique products. All of these benefits…
Lead generation is the process of attracting new prospects to your business. Doing so can get more eyes on your products or services and hopefully lead to more sales! But, as a business owner, you don’t want to spend a ton of time trying to draw new leads in. Fortunately, there are ways to automate…
