Thanks to the growth of Instagram, visual and video content have become the king of social media. Not only do they generate high engagement rates on Instagram, but they also boost your sales. However, the biggest problem marketers face is how to double up their engagement on Instagram. And today’s post will highlight the tips…
Being a proud owner of a small business sometimes feels like a constant battle to achieve a place under the sun among the competitors, especially big ones, and get recognized all over the world. You aim at placing your brand on the business map the way it does not turn into a hardly visible dot….
While there are many tools marketers can use to promote their brand, one of the most effective is user-generated content (UGC). But what exactly is UGC, why is it the most effective tool when marketing your business and what are some ways to encourage people to create content for your brand? Let’s talk about it….
LinkedIn has recently become a go-to advertising platform. With its regularly updated features, this platform gives advertising firms performance insights, making it stand out. But unfortunately, it may be pretty challenging to keep up with the ever-changing updates on the platform. This is why this article discusses proven tips you can use when working with…
B2B content marketing (when done well) is an incredible way to generate leads and sales, whilst also encouraging and building strong relationships and increasing brand awareness. There are many different content marketing strategies that you can employ and different forms that it can take, in B2B marketing. Some work just as well with B2C marketing,…
The internet has forever changed how media is delivered and consumed. It’s created a culture of instant gratification; media can now be accessed at the click of a button as and when the viewer wants it. While pre-recorded video content once ruled as the content king of the internet, we’re now seeing the popularity of…
Making your ecommerce website more attractive for search engines requires quite a lot of manual work and time, which effective tools can greatly facilitate. Magento is exactly the platform that was created with SEO effectiveness kept in mind and currently provides powerful native functionality for those merchants who want to improve organic rankings and product…
With 58.4% of the world population on social media, businesses have the great opportunity to win customers and grow their business online. It is essential to understand that the sentiment of the audience and their behavior is dynamic. Therefore, the ideas working a year ago may not necessarily get you desired results now. The best practice for…
Whether you’re a small business that’s barely outgrown its first pair of shoes or if you’re a small business that has so far clocked multiple milestones, using SEO services is necessary to each type for a various number of reasons. Making your business optimised for search engines and other purposes could incrementally improve your growth…
Crises befall us when we least expect them. Some may be small like a short supply of stock while others are gigantic like the current Covid-19 crisis. They are hard to foresee and as individuals, we react to them in very different ways. However, as a brand, how you talk to your customers or followers…
