How to Master the Art of Link Building

In today’s digital age, where websites and online platforms dominate the business landscape, link building has become an essential skill for marketers and website owners. The ability to attract high-quality links to your website can significantly impact your search engine rankings and drive organic traffic. In this article, I will delve into the art of…

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European Top Spenders on PPC

Click fraud experts PPC Shield have carried out some research into which companies have spent the most on PPC across Europe. Pay Per Click advertising or PPC is a form of online advertising. You register for a program, such as Google Ads, and bid on keywords. If you win the bid, then your link appears…

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Importance of SEO in Today’s World

SEO is an integral part of today’s business as the customers live in a digital world. To achieve greater searchability and visibility, SEO is important. In the modern era, 94% of buyers search online before purchasing anything. So, brands that are not taking initiatives to understand the importance of SEO will miss out on a…

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7 Ways Machine Learning Used in Marketing

Machine learning is the go-to solution for many businesses to have a marketing campaign that stands out in most crowded industries.  According to Gartner, around 30% of companies used machine learning in one of their sales processes.  But here is the thing. New organizations that recently incorporated machine learning into their marketing operations encounter trouble. …

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