In this digitalized world, all kinds of businesses need to have a web presence. No matter if you are involved in a brick and mortar business or an online business, a web presence will not only increase the ROI of your business, but it will boost traffic and sales for your business. If you want…
Whether you’re a small business owner, a manager, or a director, your most significant concern is likely overspending. Your budget and the demands of your customers are always on your mind, and you’re constantly looking for ways to expand the bottom line by trimming the fat from your expenses. Business Process Improvement (BPI) is one…
Local search engine optimization — or local SEO — refers to the digital marketing techniques you can use to ensure that your website becomes more visible in search engine results for a specific geographical area. If your business has a physical location or specifically serves people in a particular area, then you should definitely be…
Today’s retail consumer enjoys tremendous power and has a wide range of tools and information at their disposal to support buying decisions. With online retail sales topping $861 billion in 2020, 44% higher than 2019, it’s easier than ever for your customers to browse, compare and solicit input from influencers and peers to help them…
During the pandemic, there have been some challenges for some companies to get new prospects. Most of them relied on keeping existing customers, and that’s good. As businesses across the globe have been adjusting to the economical effect of the pandemic, there are also more chances for them to excel in attracting more customers and…
It’s no secret that Instagram and other social media platforms have changed the way people consume content. Gone are the days of flipping through channels on TV or picking up a magazine from your local grocery store. With so many different options to choose from, it can be difficult for businesses to stand out amongst…
Shopify conversion rate optimization is a technique that helps brands improve their conversions and increase their sales. In this article, we will discuss the various methods of Shopify conversion rate optimization and how it can help you increase your conversions. Introduction: The article discusses the various methods of Shopify conversion rate optimization and how it…
Table of Contents Introduction: What People Need to Know about Working with an SEO Agency Understanding the Value-Add of Working with a Professional SEO Agency How to Select the Right SEO Company for Your Needs and Budget What is the Process and Strategy for Working with a Professional SEO Agency? Conclusion: Why You Should Invest…
The importance of videos in marketing can never be exaggerated. According to a recent report from LAI Video, video traffic accounts for 80% of online traffic. Also, WordStream recently reported that digital marketers who employ videos in their marketing strategy tend to scale monetarily 49% faster than marketers who do not. These statistics and more…
Landing pages provide useful content and prominent calls to action to your target audience. Follow these guidelines to create a conversion-focused landing page. If you want people to buy from you, sign up for your newsletter, or take some other desired action after seeing your digital marketing content, then you need to direct them to…
